How to Acquire, Retain and Motivate Prospective Clients

Everyone can be a writer, right?

Well, kind of! But if you write your own content and don’t understand search engine optimization, you will be missing out on a key component of generating leads to your organization. 

Also, skilled copywriting shouldn’t be overlooked, as the content on your website could be the difference between a visitor reading on or bouncing from your website.

Let’s break down what SEO copywriting is all about:

Why is Professional SEO Copywriting Important? 

SEO Copywriting is the only digital marketing service that serves three essential functions:

Attaining Clients – By following certain SEO guidelines, you will have a better chance of being found on all of the major search engines in their “organic results,” or non-paid ads. By ranking well in the organic listings, you are essentially receiving free advertising.

Retaining Clients – Acquiring website visitors through SEO or PPC is one thing, but keeping them on your site is another challenge in itself. Website copy must be engaging, informative, and relevant to their reason for clicking your website in the first place.

Motivating Clients – Your website’s content should be not only informative, but also persuasive, and always trying to funnel visitors toward your goal.

What is the Process of SEO Copywriting with AFM?

You may be surprised to know that writing web content is much more involving than simply sitting at a computer and hammering out text. To do it effectively, AFM uses the following process: 

  1. Identify Keywords

SEO copywriting really starts with an AFM copywriter learning about your organization, your industry, your goals and your prospective clients, all in an effort to generate a list of relevant “keywords.” These keywords are the potential words and phrases prospective clients may type into a search engine to find you.

We subscribe to a variety of powerful software and have even created our own effective keyword research tools to provide the most up-to-date keyword information available.

Once a keyword list is generated, we will then pinpoint the web pages that are performing well and the ones that are not, and will implement strategies to improve the rankings of those pages based on the keywords important to your organization.

  1. Get to Know You

Nobody knows your organization and industry better than you do.

For your web content to be truly effective, it is important that an AFM copywriter meets with you to discuss certain article ideas and ask pertinent questions. This allows you to ensure everything important to your organization is featured on your website.

If you have also hired us for video production services, we will likely bring our videographers to film these interviews to use in the videos on your website.

  1. Write the Content

Equipped with your knowledge and our keyword research, a copywriter will be dedicated to your project until completion. You will have access to read and edit every word we write to ensure we are speaking in the most effective manner to prospective clients.

Finally, we will give you a report of each article on your website, it’s purpose, and the precise list of keywords we are targeting.

  1. Track Results

Just because the content is complete doesn’t mean we are finished.

We will track the progress of your website and each individual page’s performance, based on:

  • Visitors (new vs. repeat)
  • Conversions
  • Keyword Rankings
  • And much more

SEO copywriting is a fluid process, meaning if a page isn’t performing quite as we had hoped, we will strategize how to best get the results we all want for your website.

What Kinds of SEO Content Can AFM Produce?

American Family Media’s copywriters are experts at producing the following types of content:

  • Landing Pages
  • Supporting Articles
  • Product and Service Descriptions
  • Blog Articles and Maintenance
  • Google PPC Ads
  • Social Media Posts
  • News Articles
  • Feature Articles
  • And much more!

To learn more about how SEO copywriting can dramatically improve your website, contact AFM today.